When it comes to best Mens underwear  comfort and fit are essential. No guy wants to feel like he’s wearing last year’s rags or that his manhood is a hot mess. And thankfully, thanks to a slew of direct-to-consumer brands, there’s now more choice than ever.

From briefs to trunks and long johns, these labels have all the bases covered when it comes to flattering and comfortable men’s underwear. Look for pairs with flat seams (to avoid chafing), a form-fitting waistband, and breathable materials.

Ultimate Comfort: The Best Men’s Underwear Brands and Styles for All-Day Wear

As a luxury shirtmaker first and foremost, Turnbull & Asser has the know-how to craft quality underwear. Expect soft jersey cotton with just the right amount of elastane in all their styles, from briefs to boxer briefs and trunks.

The label started out as a Deliveroo bicycle rider in Bondi, so founder David Archy understands the need for comfortable underwear that’ll keep up with your active lifestyle. That’s why all of the brand’s underwear is designed to stretch with you and come in sizes up to 4XL. The best part? It’s all super affordable.

If you’re looking to treat your manhood to a little extra pampering, consider a pair of luxuriously-made briefs from the Parisian brand. Made from a silky-smooth lyocell fabric, the range of high-waisted briefs are available in muted colors, modeled by genuinely relatable guys. There’s even a subscription service, so you never have to run out again.