Email Address Checker is a software application that validates an email address to determine if the domain and the mailbox for the email address exist. It also ensures that the part of the email after the ‘@’ symbol is valid and not a typo. Email address verification is a crucial step in email marketing to ensure that marketers are not wasting their time and money sending emails to bogus addresses.

Invalid email addresses can impact email deliverability and sender reputation scores. These scores are determined by internet service providers and affect how your messages are delivered to subscribers’ inboxes. It is important to use email address validation best practices, including using a double opt-in process to verify new subscriptions. In addition to this, email address validation should be performed before mailing a newsletter or any other type of campaign to avoid hard bounces and to preserve your sender reputation score.

Validate Email Addresses: Why It’s Essential for Your Business

The most comprehensive email verification tools perform a series of checks on the email addresses that make up your list, from syntax to checking whether or not an email address is a spam trap. A good tool will also boost those addresses labelled as Not Valid in order to increase the number of valid emails in your list. Some of the top email verification services also provide military-grade data protection, ensuring that their team cannot access your uploaded data or view the results of your check.

Using the top-rated free email verifiers will help you to reduce bad addresses in your list. These will result in a lower bounce rate and better email deliverability. In addition, these tools will help you to improve your email campaign’s reach and get more conversions and sales.