If you’re a eToro Stocks and Shares ISA Guide and looking for an investment platform, there’s no shortage of options available to you. But which one should you choose? This article compares eToro to Hargreaves Lansdown, Freetrade and Moneyfarm to help you make an informed decision.

eToro Stocks and Shares ISA Guide

In partnership with online wealth manager Moneyfarm, eToro has launched a new stocks and shares ISA for UK customers. The new product differs from many of its rivals in that it’s a discretionary managed service, meaning Moneyfarm will take care of the investment decisions on your behalf based on your risk profile and financial goals.

The benefit of this is that it could lead to better performance and a more diversified portfolio. However, it does add extra layers of complexity to the account and could increase your overall fees compared to other providers.

eToro’s offering remains competitive for UK investors, especially if you use its social trading and copy-trading features. The platform also has a great UI and UX and offers a 0% commission on stocks and ETFs.

That said, the platform is better suited to those who plan to invest long-term rather than trade. In addition to its diversified Smart Portfolios, the platform also has useful research tools and an active community. The new ‘did you know’ box feature is particularly helpful, providing context on why a particular stock or market is moving. It’s worth noting that, like all investing and trading, the value of your investments can go up or down.